Proven product expertise. Premium engineering. We don't hand off tasks — we own the architecture, so your product gets built right the first time.
The Problem
North American companies face a binary choice when building software. Local agencies deliver quality — at a premium. Offshore agencies deliver cost savings — with communication gaps, lack of business context, and technical debt that costs three times as much to fix later.
We break this cycle through Product-Led Management. Every project at Arbolique is owned by a proven Product Leader with a successful track record and hands-on technical experience. Not a ticket-taker. Someone who understands your business goals and your codebase.
Market Position
| Studio | Investment | Product Thinking |
|---|---|---|
| Traditional Agency | $$$$ | Depends on how many hours of your budget you allocate to it |
| Arbolique | $$ | Central to everything we do |
| Standard Offshore | $ | Tickets get closed, problems not solved |
What We Build
We don't try to do everything. We do three things with depth, care, and senior-level craft.
For founders who need a technical roadmap, not just a feature list. We embed as your product partner, align the vision with the architecture, and build something that lasts.
Full-stack web and mobile applications built for scale and long-term maintainability. We start with architecture and business logic — not a Jira ticket.
Security is not an afterthought. Every build includes professional-grade penetration testing and security auditing — before launch, not after a breach.
Portfolio
HealthTech · SaaS Procurement
Transformed a complex, manual healthcare procurement process into an AI-enhanced platform — without breaking the business logic between medical sales and technical execution during rapid scaling.
$2M Seed raised. Platform expanded into North American and European markets following launch.
MedTech · Remote Patient Monitoring
Built a high-stakes, HIPAA-compliant backend for real-time wearable sensor data ingestion. Security-first engineering integrated from day one — hardened before launch, not patched after.
FDA & Health Canada approved. Live with 1,000+ patients across multiple clinical modules.
PropTech · SMB Asset Management
Transitioned manual property workflows — leases, maintenance, payments — into a digital-first app that stays intuitive for non-technical users. Clean data architecture, no legacy errors.
100+ properties onboarded. Operational efficiency modernized across tenants and landlords.
Manufacturing · Business Intelligence
Custom BI tool pulling from multiple databases and time-tracking systems, integrated with Amazon QuickSight. Gave management real forecasting and trend analysis where they had none before.
Managerial accounting unlocked. Measurable increase in process efficiency and profitability.
The Talent Bench
We don't post on Upwork. Our bench is assembled through direct relationships and technical vetting. Every person on it ranks in the top 5% of their market — and we pay them accordingly, which is why they stay.
We don't publish names. What we show you is what they've built, what they know, and who they've built it for.
Full-Stack Lead · Canada
Team lead with 10+ years building and shipping complex products across web, mobile, and infrastructure. Managed cross-functional teams at a top-tier Canadian venture studio. Native English. Deep DevOps expertise alongside full-stack delivery.
AI Engineer + Full-Stack · Colombia / Europe
5+ years in full-stack development with a focus on AI/ML integration. Built RAG architectures and generative AI features for enterprise food-tech platforms. Strong backend with Node/TypeScript and frontend in React. Based in Barcelona, wired into LATAM talent networks.
Full-Stack Developer · Colombia
4+ years building CRMs, real estate platforms, and AI-integrated applications using Laravel and Vue.js. Implemented OpenAI-powered features and built scraping pipelines. Comfortable from architecture down to deployment with Docker.
Enterprise Integration Architect · Colombia
11+ years in enterprise software with a focus on API governance and SOA architecture for banking and financial systems. IBM Certified. Led technical cells in Agile environments. Also builds modern frontends in Next.js and React for client-facing products.
Our engineers have shipped products at
IBM
Nestlé
Sopra Steria
Banco Popular
MercadoLibre
AXA Colpatria
The Founder
"Most studios fail their clients at the translation layer — between what the business needs and what the engineering team builds. That's the problem Arbolique was designed to solve."
Sebastián is an engineer who became a product leader because he wanted to solve the right problems. Over the past decade he's shipped FDA-approved medical platforms, scaled an automotive app to 800k users, and led product across MedTech, PropTech, FinTech, and Manufacturing — in North America, Latin America, and Australia.
He asks "why are we building this?" before "how should we build this?" — and he knows enough about architecture to spot bad decisions early, and enough about users to know what actually matters.
Product Toolkit
Sebastián Villamizar
Founder · Waterloo, Canada
How We Engage
Whether you need a full product team, a senior engineer embedded in yours, or strategic oversight — we fit around what you're actually building.
Staff Augmentation
A senior engineer from our bench, working inside your team. Your tools, your workflow — with the technical depth you don't always get from a hire.
Full Studio Model
We own the product. You get a product leader with full accountability, a dedicated engineering bench, and security built in from day one.
Fractional CTO
Strategic product and technical leadership on a retainer. For founders who need someone to own the roadmap and keep the team honest — without a full-time hire.
Ready to build?
Book a 30-minute discovery session. No sales pitch — just a real conversation about your product, your goals, and whether we're the right fit.